SAUDIA to showcase new onboard products at ATM

Saturday, April 21, 2018

SAUDI Arabian Airlines (SAUDIA), the national carrier of the Kingdom of Saudi Arabia, will be participating in the Arabian Travel Market (ATM), taking place in Dubai. This year marks the 25th edition of the show. SAUDIA has participated consistently throughout the years.

The airline has rolled out many new products and onboard amenities this year, including a new Business Class Porsche Design Men’s kit and Furla Ladies kit, as well as new Children’s characters and kits.

SAUDIA will debut a new exhibition stand design (9 x 30.5 meters) along with many interactive features and products on display, including all of the latest seats on static display – First Suite (First Class), Business Class, and the Guest Class (Economy) seat.

Also on display will be a ‘smart model’ experience, which provides a 3D interactive tour through the brand new Jeddah King Abdulaziz International Airport.

SAUDIA is currently in the midst of a rapid transformation, fleet and network expansion program.

The airline has achieved double-digit growth in international passenger traffic, grew its routemap to 89 destinations across four continents and is receiving on average, one brand new aircraft every 12 days. Currently at 147, by the end of 2020 the fleet is set to reach 200 aircraft. — SG