Radisson Hotel Group announces a record year in the Middle East & Africa

Monday, September 20, 2021

Radisson Hotel Group, one of the world’s leading hotel groups, is proud to announce a record year in its fastest-growing region, the Middle East & Africa, with 21 signings and seven hotel openings achieved thus far. The Group’s expansion drive includes the announcement of eight hotels in Morocco, the entry into Thakher Makkah with nearly 1,000 rooms, as well as the introduction of the Radisson Individuals brand in both the Middle East & Africa. From opening the first Radisson hotel in Dubai and Africa’s second Radisson RED in South Africa, to multiple Radisson Blu resort offerings, it has been a year lined with significant milestones for the Group.

With additional hotel signings and a further seven openings across destinations such as the UAE, Madagascar and Saudi Arabia expected before year-end, Radisson Hotel Group remains prudently optimistic regarding the business recovery within the last quarter of 2021.

With more than 100 hotels currently in operation and 70 under development across the region, the Group’s aggressive expansion places them firmly on track to reach over 250 hotels in its Middle East & Africa portfolio by 2025. Radisson Hotel Group has put forward growth priorities across key markets such as Saudi Arabia, the United Arab Emirates, Morocco, Egypt and South Africa.

With over 75 hotels in operation and under development, the Middle East remains a key focus for Radisson Hotel Group’s global strategy as it is set to reinforce its position as a global leader across the region, striving to reach 100 hotels by 2025. In line with the Saudi Vision 2030, the group has placed a focus in further expanding its presence across the Kingdom and across all segments from resorts to city hotels but also serviced apartments and conversion offerings.

As the economic and commercial capital of Saudi Arabia, Riyadh is the largest city and remains a strategic destination for the group’s expansion. The recent signing of Radisson Blu Resort, Riyadh Hills Itlalat and Radisson Blu Resort, Riyadh Hills Shalalah, is in line with the group’s ambition to continuously supplement this market with modernized and exceptional experiences.

Strengthening the group’s brand presence across Radisson Blu, Park Inn by Radisson, and Radisson Individuals, the signing of Vivid Jeddah Hotel, a member of Radisson Individuals; the Radisson Blu Hotel, Jeddah Al Hamra and the Park Inn by Radisson Jeddah Al Hamra, all set to open in 2022, will add a total of 625 rooms, doubling the Group’s portfolio in Jeddah. Further expanding its presence within the Holy Cities, Radisson Hotel Group’s recent announcements within the Thakher Makkah megaproject will be adding nearly 1,000 rooms and apartments, doubling the Group’s portfolio in Makkah, a key target growth market in Saudi Arabia.

From the first airport hotel located in Riyadh to the second Radisson Collection in Saudi Arabia, the group aims to open an additional four properties during the last quarter to reach the total addition of 1,000 keys in Riyadh alone this year. With the ambition to double the portfolio across the region, Radisson Hotel Group continues to drive their growth journey across sub-markets and support investors to develop and operate real estate efficient operations with a pragmatic approach to conversion solutions, especially during these unprecedented times.

In addition, the past few months have marked the Group’s expansion of its serviced apartments portfolio which will be developed as a brand extension to cater to the different segments from midscale to luxury. Radisson Hotel Group announced plans to more than double its Serviced Apartment portfolio within the next 5 years.

Elie Milky, Vice President, Development, Middle East, Cyprus, Greece and Pakistan said: “With the launch of Radisson Individuals and the reinforcement of our strategy for resorts as well as serviced apartments, we stay more relevant to changing owner needs and remain one of the best conversion-friendly partners in the industry. Our focus on conversions and our recent signings have resulted in a target opening of 1,800 keys this year in the Middle East alone, with at least 1,500 keys planned to open in 2022.”

“Over the recent months, resorts and serviced apartments have proven to be very resilient and attractive asset propositions to our investors which have further strengthened our commitment to these alternative hospitality models. Moving forward, we aim to continue expanding our brand architecture covering all relevant product types as we strengthen our presence across the Middle East, primarily in the key markets of Saudi Arabia and the UAE. We have a very proactive and engaging approach with our partners and investors, and we believe in building long-standing relationships with our owners based on trust and responsibility.”


Source: https://www.hotelnewsme.com/news/radisson-hotel-group-announces-a-record-year-in-the-middle-east-africa/