Saudia Airlines signs MoU with the Ministry of Hajj and Umrah

Monday, March 21, 2022

Saudia Airlines has signed an MoU with the Ministry of Hajj and Umrah to collaborate on the development of products and services.

The signing will benefit and cater to guests coming to the Kingdom to perform Pilgrimage.

The collaboration will encompass multiple of initiatives under four main tracks which are Digital Development and Integration, Training, Communication Awareness, and Measuring Satisfaction.

The agreement was signed by His Excellency the Minister of Hajj and Umrah, Dr. Tawfiq bin Fawzan Al-Rubaieh, and His Excellency the Director General of Saudi Arabian Airlines Corporation, Engr. Ibrahim Al-Omar. The signing ceremony was held during the first day of the Hajj and Umrah conference and exhibition in Jeddah.

This agreement will lead to the development of the specialised online platform for marketing Umrah products and issuing electronic visas (eVisa). It will also enable the airline to host more guests from different countries by integrating the platform with the "Eatmarna" application for easier Umrah bookings.

Areas of cooperation also include coordination with the Ministry to improve the performance of the Hajj pilgrim’s movement during the pilgrimage, coordination with organisations that campaign for Hajj education, as well as preparing a procedural guide for pilgrims.

Other initiatives will focus on measuring the satisfaction of guests and building awareness programs for Pilgrims on board by establishing a "Hajj and Umrah" channel in the in-flight entertainment system.