Saudi dialogue sessions to stimulate creativity and innovation in Hajj and Umrah

Friday, May 20, 2022

MAKKAH: Saudi Arabia hosted a two-day session of virtual dialogue this week, aimed at “stimulating creativity and innovation in the field of Hajj and Umrah.”

The discussions addressed the challenges faced by the Hajj and Umrah sector, pioneering ideas in this field, and ways of promoting innovation within the sector.

Hisham Saeed, spokesman and undersecretary for Hajj and Umrah services at the Ministry of Hajj and Umrah, stressed that creativity and innovation are key pillars of Saudi Vision 2030.

“We aspire to impress the pilgrim throughout his journey, thanks to a creative and innovative work system in the field of Hajj and Umrah,” he said.

“If we want to innovate, we must have an ambitious vision founded on excellence and quality,” said Mohammed Saati, spokesman for the Hajj Smart Card Project. “The Ministry of Hajj and Umrah hopes to make the Hajj smart card a key tool in all pilgrims’ journey in the Kingdom.”

Dr. Naeem Al-Bihani, associate professor of entrepreneurship and head of business administration at Umm Al-Qura University, said the best ideas are generated in a stimulating culture and environment. “Innovation is not just about techniques and systems, it’s a way of life for individuals and institutions in all disciplines,” he noted.

Sami Sarhan, head of industrial partnerships at the King Abdullah University of Science and Technology, said it is vital to develop services provided to pilgrims from their arrival in the Kingdom until their safe return home.

Dr. Ammar Attar, CEO of Manaafi Consulting, stressed that a culture of innovation is essential for the Hajj and Umrah system.